IoT monetization extends beyond connectivity charges and traditional subscriptions. Examples include agricultural sensors that support crop monitoring, connected vehicles that generate data for additional services, and smart bicycle rentals offering on-demand battery assistance. These models demonstrate how businesses can create new revenue opportunities from connected-device capabilities and real-time data.
webinar
IoT Monetization: Myths vs. Reality
IoT Monetization: Connecting Device Usage to Revenue
At MGI Research's Monetize 12 event, LogiSense's Tim Neil joined industry experts for a panel discussion exploring the myths, realities, and emerging opportunities surrounding Internet of Things (IoT) monetization.
As connected devices generate increasing volumes of usage data, businesses face new challenges in pricing services, managing subscriptions, and accurately billing for consumption. Traditional billing approaches may struggle to accommodate multiple device states, shared usage allowances, contract commitments, and evolving customer requirements.
The panel explores how usage data mediation, flexible pricing models, and configurable billing infrastructure can help organizations address these challenges and introduce new IoT-driven revenue streams.
Through examples involving connected vehicles, smart agriculture, and bicycle rental services, the discussion examines how businesses can move beyond basic connectivity charges to offer more valuable, data-driven services.
Watch the panel to learn how organizations can build the operational flexibility needed to support evolving IoT business models.
The panel discussion was moderated by Andrew Dailey from MGI Research.
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Analyst Report
LogiSense recognized as a global leader
LogiSense earned an A rating and Positive Analyst Outlook from MGI Research, reinforcing its position as a global leader in complex usage monetization.
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Turn IoT Complexity into Revenue Opportunities
Speak with a LogiSense expert to explore how you can simplify IoT monetization, reduce revenue leakage, and accelerate the launch of new services.
FAQ
What are some unconventional examples of IoT monetization?
Why do IoT monetization projects sometimes experience delayed launches?
IoT monetization projects can experience delays when billing and other back-office requirements are not considered early in product development. Complex pricing structures, device usage tracking, contract enforcement, and invoicing requirements can create operational challenges that prevent businesses from launching new services on schedule.
How can real-time IoT data create new upselling opportunities?
Real-time IoT data enables businesses to identify opportunities to offer additional services based on customer activity and device conditions. For example, a smart bicycle rental service could offer electric battery assistance when a customer is unlikely to reach their destination within the purchased rental period. This approach creates opportunities for contextual upselling and more personalized customer experiences.