In the fairly recent past, collecting general demographic data on your customers—such as age, income, industry, geographic location, etc.—gave you enough insight to target your customers at a basic level and remain competitive in the field. However, with the rise of big data, customers are...
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Every connected device creates new revenue opportunities for organizations that leverage IoT data effectively. The following companies didn’t wait for competitors or larger firms to build infrastructure; they’ve already started generating revenue within the IoT industry. Here are 10 creative ways...