The acceleration of AI has rewritten many of the assumptions that once guided SaaS growth. Product categories are shifting, cost structures are no longer predictable, and customer expectations have risen sharply. In this environment, founders and GTM leaders must navigate a landscape where...
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Pricing expert Mark Stiving delivered a clear reminder at the Usage Economy Summit 2025 that revenue growth in subscription businesses is not accidental. It is the result of disciplined choices about value, segmentation, packaging, and pricing metrics. For companies operating in recurring revenue...