Annual Recurring Revenue has long been the North Star for SaaS valuation and financial discipline. Yet as business models evolve with usage based pricing, consumption billing, managed services, and AI powered products, many companies treat ARR loosely, and in some cases incorrectly. Ben Murray’s...
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Agentic AI is being positioned as the next major efficiency lever for telecom operators. Autonomous agents that can troubleshoot network issues, optimize routing, resolve billing disputes, upsell intelligently, or even orchestrate service provisioning promise a step change in operational...
The acceleration of AI has rewritten many of the assumptions that once guided SaaS growth. Product categories are shifting, cost structures are no longer predictable, and customer expectations have risen sharply. In this environment, founders and GTM leaders must navigate a landscape where...
Pricing expert Mark Stiving delivered a clear reminder at the Usage Economy Summit 2025 that revenue growth in subscription businesses is not accidental. It is the result of disciplined choices about value, segmentation, packaging, and pricing metrics. For companies operating in recurring revenue...
Reflecting on 2024: The Rise of the Usage Economy Summit In 2024, the Usage Economy Summit emerged as a pivotal event, bringing together industry leaders, economists, and technologists to discuss the rapid proliferation of usage-based and outcome-based pricing models. These approaches have gained...
The Usage Economy has arrived—and companies that aren’t driving or adapting to the changing business landscape are going to be left in the dust. Usage-based transactions (or consumtpion-based billing), as the name suggests, are centered around customers paying for what they use. If you subscribe to...
The Internet of Things (IoT) is rapidly expanding, with predictions of 27 billion devices connected by 2025, transforming both consumer and B2B sectors. This growth is not only introducing innovative devices into homes but also revolutionizing traditional machine-to-machine (M2M) communications,...
In today’s dynamic business environment, staying competitive and maximizing revenue depend on finding the right pricing strategy. Usage-based pricing has emerged as a powerful and increasingly popular approach. By directly aligning the cost of a product or service with its actual usage, businesses...
You have an outstanding SaaS product with features that provide great value to your customers. But how do you price the product to remain competitive without compromising profits? We understand pricing is challenging; you don’t want to scare off prospects with high prices, nor do you want to leave...