For over a decade, SaaS businesses have thrived on subscription-based pricing models. Predictable revenue, simplified billing, and scalability made it the default for GTM and finance leaders alike. But as customer expectations evolve and enterprise buyers demand more flexibility, a new model is...
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Reflecting on 2024: The Rise of the Usage Economy Summit In 2024, the Usage Economy Summit emerged as a pivotal event, bringing together industry leaders, economists, and technologists to discuss the rapid proliferation of usage-based and outcome-based pricing models. These approaches have gained...
The Usage Economy has arrived—and companies that aren’t driving or adapting to the changing business landscape are going to be left in the dust. Usage-based transactions (or consumtpion-based billing), as the name suggests, are centered around customers paying for what they use. If you subscribe to...
The Internet of Things (IoT) is rapidly expanding, with predictions of 27 billion devices connected by 2025, transforming both consumer and B2B sectors. This growth is not only introducing innovative devices into homes but also revolutionizing traditional machine-to-machine (M2M) communications,...
In today’s dynamic business environment, staying competitive and maximizing revenue depend on finding the right pricing strategy. Usage-based pricing has emerged as a powerful and increasingly popular approach. By directly aligning the cost of a product or service with its actual usage, businesses...
You have an outstanding SaaS product with features that provide great value to your customers. But how do you price the product to remain competitive without compromising profits? We understand pricing is challenging; you don’t want to scare off prospects with high prices, nor do you want to leave...