Pricing is more than a commercial tactic. It’s a defining element of customer experience and long term loyalty. In a recent discussion with Bobby Cooper, Founder and CEO of Retention Intelligence, we examined how pricing models shape customer perception, renewal outcomes, and overall satisfaction.
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At this year’s Usage Economy Summit, Adam Howatson, CEO, LogiSense, opened the day with a direct message about the world we’re navigating. The long period of global stability that defined the last century has given way to a landscape shaped by volatility. Supply chain swings, financial uncertainty,...
Many SaaS companies are feeling the pressure to modernize their pricing models. With AI capabilities expanding, usage-based pricing gaining traction, and customers demanding more value, existing strategies often fall short. The challenge goes beyond choosing between subscriptions or consumption...
As artificial intelligence becomes deeply embedded across industries, one question has become central to its commercial success: how should AI solutions be priced? Whether you’re building AI tools, purchasing them for your business, or reevaluating your go-to-market model, it’s crucial to...
For over a decade, SaaS businesses have thrived on subscription-based pricing models. Predictable revenue, simplified billing, and scalability made it the default for GTM and finance leaders alike. But as customer expectations evolve and enterprise buyers demand more flexibility, a new model is...
As AI agents evolve to handle complex workflows and automate critical tasks, businesses have an unprecedented opportunity to monetize these transformative technologies. However, unlocking the full value of AI agents requires more than innovative product development—it demands a strategic and...
Reflecting on 2024: The Rise of the Usage Economy Summit In 2024, the Usage Economy Summit emerged as a pivotal event, bringing together industry leaders, economists, and technologists to discuss the rapid proliferation of usage-based and outcome-based pricing models. These approaches have gained...
Selecting the right billing frequency is one of the most important decisions a subscription business can make. While monthly and annual subscriptions remain the most common pricing options, today's software companies are increasingly combining subscriptions with usage-based pricing, prepaid...
The Usage Economy® is transforming how businesses create, deliver, and monetize value. Customers increasingly expect to pay for what they use rather than fixed subscriptions, forcing companies to rethink traditional pricing models and embrace more flexible approaches to monetization. Whether you're...
The Internet of Things (IoT) has evolved from an emerging technology into a critical driver of digital transformation. Connected devices now power everything from industrial equipment and smart cities to healthcare, logistics, utilities, and consumer electronics. As organizations continue to expand...