The acceleration of AI has rewritten many of the assumptions that once guided SaaS growth. Product categories are shifting, cost structures are no longer predictable, and customer expectations have risen sharply. In this environment, founders and GTM leaders must navigate a landscape where...
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For decades, telecom monetization was a solved problem.Build infrastructure. Sell access. Optimize scale. That model no longer holds. Today’s communications providers are delivering far more value than connectivity alone. AI-driven automation, real-time analytics, usage-based services, and...
Pricing expert Mark Stiving delivered a clear reminder at the Usage Economy Summit 2025 that revenue growth in subscription businesses is not accidental. It is the result of disciplined choices about value, segmentation, packaging, and pricing metrics. For companies operating in recurring revenue...
Pricing is more than a commercial tactic. It’s a defining element of customer experience and long term loyalty. In a recent discussion with Bobby Cooper, Founder and CEO of Retention Intelligence, we examined how pricing models shape customer perception, renewal outcomes, and overall satisfaction.
The Usage Economy Summit 2025, hosted in San Francisco, brought together global thought leaders, executives, and investors to explore how pricing, monetization, and AI are transforming modern business models. From startup founders to enterprise leaders, every session reflected one core truth — ...
The Rise of Usage-Based Pricing In 2025, usage-based pricing has moved from an emerging trend to a core revenue model across industries such as SaaS, infrastructure, communications, and AI. This transformation is driven by customer demand for fairness and flexibility, as well as by advances in...
As artificial intelligence becomes deeply embedded across industries, one question has become central to its commercial success: how should AI solutions be priced? Whether you’re building AI tools, purchasing them for your business, or reevaluating your go-to-market model, it’s crucial to...
For over a decade, SaaS businesses have thrived on subscription-based pricing models. Predictable revenue, simplified billing, and scalability made it the default for GTM and finance leaders alike. But as customer expectations evolve and enterprise buyers demand more flexibility, a new model is...
Reflecting on 2024: The Rise of the Usage Economy Summit In 2024, the Usage Economy Summit emerged as a pivotal event, bringing together industry leaders, economists, and technologists to discuss the rapid proliferation of usage-based and outcome-based pricing models. These approaches have gained...
As consumers become increasingly conscious of their spending and the value they receive, the demand for usage-based billing models is on the rise. This shift is reshaping how businesses, especially service providers, need to operate to stay competitive and meet consumer expectations. The Consumer...