The acceleration of AI has rewritten many of the assumptions that once guided SaaS growth. Product categories are shifting, cost structures are no longer predictable, and customer expectations have risen sharply. In this environment, founders and GTM leaders must navigate a landscape where...
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For decades, telecom monetization was a solved problem.Build infrastructure. Sell access. Optimize scale. That model no longer holds. Today’s communications providers are delivering far more value than connectivity alone. AI-driven automation, real-time analytics, usage-based services, and...
Pricing expert Mark Stiving delivered a clear reminder at the Usage Economy Summit 2025 that revenue growth in subscription businesses is not accidental. It is the result of disciplined choices about value, segmentation, packaging, and pricing metrics. For companies operating in recurring revenue...
Reflecting on 2024: The Rise of the Usage Economy Summit In 2024, the Usage Economy Summit emerged as a pivotal event, bringing together industry leaders, economists, and technologists to discuss the rapid proliferation of usage-based and outcome-based pricing models. These approaches have gained...
As consumers become increasingly conscious of their spending and the value they receive, the demand for usage-based billing models is on the rise. This shift is reshaping how businesses, especially service providers, need to operate to stay competitive and meet consumer expectations. The Consumer...
The Usage Economy has arrived—and companies that aren’t driving or adapting to the changing business landscape are going to be left in the dust. Usage-based transactions (or consumtpion-based billing), as the name suggests, are centered around customers paying for what they use. If you subscribe to...
Revenue from licensing fees has long been a staple for enterprises. Recently, recurring billing models have driven greater revenue compared to traditional one-time payments. Initially, customers welcomed subscriptions with flat monthly fees for core features. However, they now demand higher...
The Software as a Service (SaaS) industry has grown tremendously over the last few years. Customers prefer a blend of subscription and usage-based pricing, which allows them flexibility, control, and transparency to adjust to changing needs and circumstances. It’s also well-liked by businesses, as...