For over a decade, SaaS businesses have thrived on subscription-based pricing models. Predictable revenue, simplified billing, and scalability made it the default for GTM and finance leaders alike. But as customer expectations evolve and enterprise buyers demand more flexibility, a new model is...
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Adam Howatson
Adam Howatson stands at the forefront of the technology and software industry as the president and chief executive officer of LogiSense. Joining the company in January 2019, he has been instrumental in executing its strategy, while also serving as a member of the board of directors.
As the software, telecom, and IoT industries continue to evolve rapidly, a common thread is emerging: the shift from traditional subscription models to flexible, usage-based monetization. Leading companies are rethinking how they price and deliver value, driven by advancements in AI, real-time data...
In 1865, British economist William Stanley Jevons observed something surprising: as coal-burning engines became more efficient, England didn’t use less coal — it used more. This counterintuitive effect, now known as Jevons Paradox, illustrates how gains in efficiency often lead to greater overall...
In a move that’s turning heads across the SaaS and enterprise tech landscape, Microsoft has announced that AI features in Notepad and Paint will now be paywalled, available only to Microsoft 365 subscribers. While this may seem like a minor update to two legacy apps, it signals a massive shift in...
The rise of autonomous AI agents marks a pivotal shift in enterprise technology. Powered by large language models (LLMs), these agents can reason, act independently, and automate complex workflows across sales, customer support, engineering, compliance, and beyond. CB Insights’ recent report, “...
As AI-powered autonomous shopping becomes a reality, the impact on B2C commerce is undeniable. However, the transformation extends far beyond consumer markets—it is reshaping the B2B landscape as well. The recent CB Insights report, The Future of the Customer Journey: Autonomous Shopping, outlines...
For years, SaaS and XaaS companies have relied on traditional subscription pricing, locking customers into fixed-rate plans regardless of actual consumption. While this model provides predictable revenue, it often leads to customer dissatisfaction, churn, and lost opportunities for monetization. ...
The traditional linear economic model of “take, make, dispose” has long dominated global industries, leading to resource depletion, environmental degradation, and inefficiencies in production. However, with growing concerns over sustainability and regulatory pressures, businesses are increasingly...
The rise of artificial intelligence (AI) is fundamentally changing how businesses operate, particularly in software development, technical writing, and high-wage technical roles. The recently published Anthropic Economic Index provides key insights into how AI is being adopted across industries,...
Reflecting on 2024: The Rise of the Usage Economy Summit In 2024, the Usage Economy Summit emerged as a pivotal event, bringing together industry leaders, economists, and technologists to discuss the rapid proliferation of usage-based and outcome-based pricing models. These approaches have gained...