We are thrilled to extend our heartfelt congratulations to Five9, Webex by Cisco, 8×8, and Vonage for being recognized as finalists in the prestigious UC Today UC Awards 2024. These companies have demonstrated exceptional commitment to providing outstanding customer service and delivering robust...
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Ryan Susanna
Monetization aficionado exploring the more advanced pricing models for the Enterprise
Telecommunications companies have long dominated the communication platform market, building comprehensive value chains that include infrastructure, connection services, hardware, and software. However, over-the-top (OTT) service providers are now challenging this dominance by offering competitive...
Great ideas are critical to strategic planning, but only execution translates those ideas into IoT business revenue. Successful IoT strategies require a billing solution that scales and adapts with the business model. No single solution can achieve that for every business in a plug-and-play style.
Technical debt is a commonly understood term within the software industry, representing short-term gains in exchange for ongoing maintenance costs. Similarly, “Monetization Debt” causes various expenses to businesses that compound over time, especially when customer-specific customization is...
The shift to the usage economy is rapidly expanding across industries, as companies move away from outdated models to capitalize on new revenue opportunities. Traditional subscription models that lock customers into long-term contracts are becoming less effective. In today’s market, customers...
As businesses face rapid digital transformation, the integration of Unified Communications as a Service (UCaaS) emerges as a crucial strategy. With an anticipated 40 billion connected devices by 2025, UCaaS offers enterprises unparalleled scalability and flexibility in communications, catering to...
The shift from traditional seat-based subscription billing to more flexible, usage-based models is gaining momentum. This change is driven by the need to better align pricing with actual usage and customer needs. Adoption of Cloud Services and Market Shifts Traditionally dominated by small to...
Revenue from licensing fees has long been a staple for enterprises. Recently, recurring billing models have driven greater revenue compared to traditional one-time payments. Initially, customers welcomed subscriptions with flat monthly fees for core features. However, they now demand higher...
The Internet of Things (IoT) is rapidly expanding, with predictions of 27 billion devices connected by 2025, transforming both consumer and B2B sectors. This growth is not only introducing innovative devices into homes but also revolutionizing traditional machine-to-machine (M2M) communications,...
Subscriptions have simplified the customer buying process, but many companies are now opting for usage-based pricing for more customer-oriented services and revenue growth. Platform providers in IoT, Communications, Cloud, and Software need to handle complex billing for millions of customers...