Telecommunications companies have long dominated the communication platform market, building comprehensive value chains that include infrastructure, connection services, hardware, and software. However, over-the-top (OTT) service providers are now challenging this dominance by offering competitive...
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Ryan Susanna
Monetization aficionado exploring the more advanced pricing models for the Enterprise
Great ideas are critical to strategic planning, but only execution translates those ideas into IoT business revenue. Successful IoT strategies require a billing solution that scales and adapts with the business model. No single solution can achieve that for every business in a plug-and-play style.
Technical debt is a commonly understood term within the software industry, representing short-term gains in exchange for ongoing maintenance costs. Similarly, “Monetization Debt” causes various expenses to businesses that compound over time, especially when customer-specific customization is...
The shift to the Usage Economy is rapidly expanding across industries, as companies move away from outdated models to capitalize on new revenue opportunities. Traditional subscription models that lock customers into long-term contracts are becoming less effective. In today’s market, customers...
Unified Communications as a Service (UCaaS) has evolved from a cloud alternative to traditional phone systems into the communications foundation for modern enterprises. As organizations embrace hybrid work, AI-powered collaboration, and digital-first customer engagement, they need communications...
The shift from traditional seat-based subscription billing to more flexible, usage-based models is gaining momentum. This change is driven by the need to better align pricing with actual usage and customer needs. Adoption of Cloud Services and Market Shifts Traditionally dominated by small to...
Revenue from licensing fees has long been a staple for enterprises. Recently, recurring billing models have driven greater revenue compared to traditional one-time payments. Initially, customers welcomed subscriptions with flat monthly fees for core features. However, they now demand higher...
The Internet of Things (IoT) has evolved from an emerging technology into a critical driver of digital transformation. Connected devices now power everything from industrial equipment and smart cities to healthcare, logistics, utilities, and consumer electronics. As organizations continue to expand...
As businesses expand beyond traditional subscription models, many are adopting usage-based pricing to better align revenue with the value customers receive. Whether you're monetizing APIs, connected devices, cloud infrastructure, communications services, AI workloads, or software platforms,...
When people think about the Internet of Things (IoT), they often imagine devices generating data around the clock. In reality, many connected products experience predictable periods of activity and inactivity. Agricultural equipment, construction machinery, tourism infrastructure, sporting...