Selling a connected product is rarely as simple as charging a fixed monthly fee for every device. An IoT provider may sign an agreement covering thousands or even millions of connected assets, but those devices are unlikely to become active at the same time. Some may be deployed immediately. Others...
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Ryan Susanna
Monetization aficionado exploring the more advanced pricing models for the Enterprise
The Internet of Things has created an enormous opportunity to generate recurring revenue from connected products, devices, and services. But connecting a device does not automatically create a scalable business model. An IoT provider may know exactly what it wants to charge for: data consumed,...
The evolution of the Internet of Things (IoT) and maturing underlying technologies are giving businesses new and unique ways to communicate, connect and collect data like never before. With businesses bringing in unique offers and contracts to tap into and attract their customer base, there is an...
MGI reports that 42% of companies suffer from revenue leakage, a significant issue that often goes unnoticed. Even small, continuous losses can accumulate to hundreds of thousands or even millions, severely affecting profits, especially for those with tight margins. By mastering the strategies...
Is your telecommunication company at a tipping point of change? Leaders in the telecom space have the opportunity to diversify operations for greater revenue beyond their current models. Monetizing the flow of B2B sales data alone is projected to be valued at $33 billion by 2025, by strategically...
You have an outstanding SaaS product with features that provide great value to your customers. But how do you price the product to remain competitive without compromising profits? We understand pricing is challenging; you don’t want to scare off prospects with high prices, nor do you want to leave...
Usage-based pricing. You’ve heard of it. You’ve seen the competition do it. You’ve had customers request it. Now, you’re ready to implement it but want to understand its intricacies and impact on your business. This guide will help you learn all about usage-based pricing and its effects. Customers...
You’ve grown a loyal customer base, and now you need the right pricing strategy. Should you charge monthly or based on usage? There’s no one-size-fits-all formula for SaaS pricing. Your strategy depends on factors like sales cycle length, market price sensitivity, and competition. Pricing is...
Billing can be complex, but effective revenue control is crucial for customer satisfaction and business success. Business solution providers aim to eliminate friction, expedite payments, and ensure timely customer payments. A comprehensive quote-to-cash (Q2C) strategy for B2B billing achieves these...
You’ve hit a breaking point with your current billing system. Whether you’ve outgrown it or are tired of manual entries, it’s time for a change. Billing is crucial for smooth business operations, and you have two options: build an in-house system or buy from a vendor. Considerations include time...