The acceleration of AI has rewritten many of the assumptions that once guided SaaS growth. Product categories are shifting, cost structures are no longer predictable, and customer expectations have risen sharply. In this environment, founders and GTM leaders must navigate a landscape where...
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Ryan Susanna
Monetization aficionado exploring the more advanced pricing models for the Enterprise
For decades, telecom monetization was a solved problem.Build infrastructure. Sell access. Optimize scale. That model no longer holds. Today’s communications providers are delivering far more value than connectivity alone. AI-driven automation, real-time analytics, usage-based services, and...
Pricing expert Mark Stiving delivered a clear reminder at the Usage Economy Summit 2025 that revenue growth in subscription businesses is not accidental. It is the result of disciplined choices about value, segmentation, packaging, and pricing metrics. For companies operating in recurring revenue...
The modern Contact Center is undergoing one of the most significant transformations in its history. Artificial intelligence is no longer a future concept for CCaaSproviders. It is actively reshaping how customer interactions are handled, how agents work, and how value is delivered at scale. ...
Enterprises across the technology landscape are rethinking monetization as AI, automation, and new consumption patterns reshape customer expectations. Salesforce offered one of the most practical and transparent perspectives at the Usage Economy Summit 2025, openly sharing what worked, what failed,...
Artificial intelligence is not simply adding new features to digital services. It is changing who consumes services, how those services are accessed, and when value is created. In AI-driven environments, consumption is increasingly initiated by non-human actors such as AI agents, automated...
Artificial intelligence is unlocking one of the greatest value shifts in modern software history, yet many companies are losing pricing power before they ever reach production. At the Usage Economy Summit 2025, Marcos Rivera, CEO of Pricing I/O, delivered a practical and candid session on how to...
Artificial intelligence has become the defining force reshaping Contact Center as a Service. For Communication Service Providers, this shift goes far beyond improving agent productivity or customer satisfaction. AI is fundamentally changing what CCaaS delivers, how value is created, and how revenue...
Modern pricing has evolved far beyond traditional product catalogs. Today’s offerings are complex assemblies of compute, data, power, software, and services. This transformation places immense pressure on organizations to maintain cost visibility, safeguard margins, and price with confidence in a...
The telecom industry has always been comfortable building the backbone of the digital world. Networks, reliability, coverage, uptime. These are things communications service providers do exceptionally well. But today, that foundation is no longer enough. As artificial intelligence reshapes how...