Every new technology wave creates its own buzzwords. Cloud computing gave us "cloud sprawl." Cryptocurrency introduced "HODL." Today, artificial intelligence has produced a new term: tokenmaxxing. The term describes the practice of maximizing AI token consumption, whether to demonstrate AI...
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Annual Recurring Revenue has long been the North Star for SaaS valuation and financial discipline. Yet as business models evolve with usage based pricing, consumption billing, managed services, and AI powered products, many companies treat ARR loosely, and in some cases incorrectly. Ben Murray’s...
Pricing expert Mark Stiving delivered a clear reminder at the Usage Economy Summit 2025 that revenue growth in subscription businesses is not accidental. It is the result of disciplined choices about value, segmentation, packaging, and pricing metrics. For companies operating in recurring revenue...
The pace of change across the technology and SaaS landscape continues to accelerate. New products emerge quickly, AI transforms workflows, and buying behavior shifts toward digital-first experiences. Yet despite this evolution, Sangram Vajre argues that the single biggest determinant of success in...
The Usage Economy® is transforming how businesses create, deliver, and monetize value. Customers increasingly expect to pay for what they use rather than fixed subscriptions, forcing companies to rethink traditional pricing models and embrace more flexible approaches to monetization. Whether you're...
The Internet of Things has created an enormous opportunity to generate recurring revenue from connected products, devices, and services. But connecting a device does not automatically create a scalable business model. An IoT provider may know exactly what it wants to charge for: data consumed,...
In today’s dynamic business environment, staying competitive and maximizing revenue depend on finding the right pricing strategy. Usage-based pricing has emerged as a powerful and increasingly popular approach. By directly aligning the cost of a product or service with its actual usage, businesses...
You have an outstanding SaaS product with features that provide great value to your customers. But how do you price the product to remain competitive without compromising profits? We understand pricing is challenging; you don’t want to scare off prospects with high prices, nor do you want to leave...