The usage-based pricing model is highly effective, with reports suggesting public SaaS companies using this model forecast 38% more revenue growth. This approach aligns product value with billing, lowers entry costs, and supports customer growth, reducing churn. Switching to usage-based pricing...
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Adam Howatson
Adam Howatson stands at the forefront of the technology and software industry as the president and chief executive officer of LogiSense. Joining the company in January 2019, he has been instrumental in executing its strategy, while also serving as a member of the board of directors.
In today’s fast-changing marketplace, the Usage Economy is being shaped by a blend of economic, environmental, and technological forces. These interconnected elements are transforming business operations and consumer interactions with products and services. For companies aiming to succeed in this...
In today’s rapidly evolving economic landscape, traditional ownership models are giving way to a new paradigm known as usage-based economics. This model, which focuses on consumption and payment based on actual usage rather than ownership, is becoming increasingly significant. As businesses and...
In both business and life, disruption is a constant force. It often arrives quietly, reshaping industries before we even realize what’s happening. Companies that fail to recognize and adapt to these changes risk falling behind. From BlackBerry’s missteps to the rise of electric vehicles (EVs) and...
A robust billing capability is essential for businesses aiming to automate manual processes, provide flexibility for product teams, ensure accuracy and compliance for finance and operational teams, and empower their business to compete with new and disruptive models. Effective billing prevents...
The way businesses price their products is changing. For years, subscription pricing became the default model for software and digital services. It provided predictable recurring revenue for vendors and straightforward budgeting for customers. But today's market is different. Customers expect...
The Usage Economy® is transforming how businesses create, deliver, and monetize value. Customers increasingly expect to pay for what they use rather than fixed subscriptions, forcing companies to rethink traditional pricing models and embrace more flexible approaches to monetization. Whether you're...
Choosing a usage-based pricing model is not simply a question of whether customers should pay for what they consume. The harder question is how they should pay for it. Should customers commit to a minimum spend? Should they prepay for credits? Should every unit of consumption be billed as it...
Consumers crave convenience, flexibility, and personalized experiences. Is your business billing meeting these needs, or are you stuck with fixed fees and outdated plans? It’s time to switch to the usage economy before your competitors do. What is Usage-Based Billing? Consumers prefer paying only...
Artificial intelligence (AI) has evolved from futuristic novels to a transformative force, revolutionizing industries and enhancing efficiency. Chat GPT, a notable AI solution, has significantly bridged information gaps and revolutionized computing. According to Grand View Research, the global AI...