Enterprises across the technology landscape are rethinking monetization as AI, automation, and new consumption patterns reshape customer expectations. Salesforce offered one of the most practical and transparent perspectives at the Usage Economy Summit 2025, openly sharing what worked, what failed,...
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Ali Naqvi
Ali Naqvi is a Product Marketing Manager at LogiSense, where he focuses on monetization strategy, usage-based business models, and the evolving economics of SaaS, telecom, and AI-driven services. With over a decade of experience in B2B marketing and demand generation, Ali writes about the intersection of pricing innovation, quote-to-cash transformation, and monetization infrastructure. His work explores how organizations can adapt their commercial operations to support hybrid pricing models, AI consumption, and the growing complexity of modern digital services.
Artificial intelligence is not simply adding new features to digital services. It is changing who consumes services, how those services are accessed, and when value is created. In AI-driven environments, consumption is increasingly initiated by non-human actors such as AI agents, automated...
Artificial intelligence is unlocking one of the greatest value shifts in modern software history, yet many companies are losing pricing power before they ever reach production. At the Usage Economy Summit 2025, Marcos Rivera, CEO of Pricing I/O, delivered a practical and candid session on how to...
Artificial intelligence has become the defining force reshaping Contact Center as a Service. For Communication Service Providers, this shift goes far beyond improving agent productivity or customer satisfaction. AI is fundamentally changing what CCaaS delivers, how value is created, and how revenue...
Modern pricing has evolved far beyond traditional product catalogs. Today’s offerings are complex assemblies of compute, data, power, software, and services. This transformation places immense pressure on organizations to maintain cost visibility, safeguard margins, and price with confidence in a...
The telecom industry has always been comfortable building the backbone of the digital world. Networks, reliability, coverage, uptime. These are things communications service providers do exceptionally well. But today, that foundation is no longer enough. As artificial intelligence reshapes how...
The telecom industry is entering a decisive phase. Network innovation is accelerating, enterprise demand for digital transformation is rising, and new technologies such as eSIM, AI, and next generation wireless are expanding what operators can deliver. Yet for many telco leaders, the central...
The pace of change across the technology and SaaS landscape continues to accelerate. New products emerge quickly, AI transforms workflows, and buying behavior shifts toward digital-first experiences. Yet despite this evolution, Sangram Vajre argues that the single biggest determinant of success in...
The telecom industry enters 2026 at a critical inflection point. Network transformation continues at pace, yet the pressure on margins, return on capital, and relevance in the enterprise digital economy has never been higher. According to GSMA Intelligence, the coming year will be defined not by...
Pricing is more than a commercial tactic. It’s a defining element of customer experience and long term loyalty. In a recent discussion with Bobby Cooper, Founder and CEO of Retention Intelligence, we examined how pricing models shape customer perception, renewal outcomes, and overall satisfaction.